Aaker, David A. (1995) Building Strong Brands. New York: The Free Press

Aaker, David A. and Biel, Alexander L. (1993) Brand Equity & Advertising: Advertising's Role In Building Strong Brands . Hillsdale, NJ: Lawrence Erlbaum

Aaker, David A. and Joachimsthaler, Erich (2000). Brand Leadership . New York: The Free Press

Bayley, Stephen (1986) Coke: Designing a World Brand London: Conran Foundation

Hamilton, Doug and Kirby, Keith (1999) 'A New Brand for a New Category: Paint it Orange', Design Management Journal , 10.1: 41-5

Hanna, Jeannette (1997) 'The Rise of Interactive Branding', Design Management Journal , 8.1: 34-9

Jones, Geoff and Morgan, Nicholas (eds.) Adding Value: Brands and Marketing in Food and Drink London: Routledge

Keller, Kevin Lane (1998) Strategic Brand Management . New York: Prentice-Hall Inc

Klein, Naomi (2000) No Logo London : Flamingo

Kochan, Nicholas (1996) The World's Greatest Brands London: MacMillan Business

Larson, Erik (1992) The Naked Consumer: How Our Private Lives Become Public Commodities . New York: Henry Holt

Lury, Celia (2004) Brands: The Logos of the Global Economy. Abingdon: Routledge.

Moon, Michael (1999) 'Branding in the Networked Economy', Design Management Journal , 10.2: 61-70

Moor, Liz (2007) The Rise of Brands (Oxford: Berg) 

Pavitt, Jane ed. (2000) Brand New London: V&A Publications

Schmitt, Bernd and Simonson (1997) Marketing Aesthetics: The Stategic Management of Brands, Identity, and Image New York: Free Press

Travis, Daryl (2000) Emotional Branding. California : Prima Publishing,

Trout, Jack (2000) Differentiate or Die. New York: John Wiley & Sons