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Servicescapes

 

Aubert-Gamet, Veronique and Cova, Bernard (1999) 'Servicescapes: From Modern Non-Places to Postmodern Common Places' Journal of Business Research vol. 44, issue 1, pp.37-45

Bitner, Mary J. (1992) Servicescape: The Impact of Physical Surroundings on Customer and Employees. Journal of Marketing . Vol. 56 (2l), pp 57-72.

Herrington, J. Duncan (1996) 'Effects of Music in Service Environments: A Field Study' Journal of Services Marketing, Vol. 10, 2, pp 1-13.

Lovelock, C.H., Patterson, P. G. and Walker, R., H. (2001) Service Marketing: An Asia-Pacific Perspective . Prentice Hall.

Sherry, John F. (1998) ServiceScapes: The Concept of Place in Contemporary Markets Chicago : NTC Business Books

 

 

 

 





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